Telkomsel Enterprise
Designing for User Engagement and Awareness at Telkomsel Enterprise
I crafted and designed visual materials aimed at enhancing user engagement and awareness in Telkomsel Enterprise. My work focused on making essential information accessible and appealing, helping users stay informed about platform updates, events, and promotional campaigns.
My Role
- Lead visual designer & illustrator
- Maintained brand alignment across platform
Objectives
- Engaging users with visually appealing and informative content.
- Raising awareness about key initiatives (like platform launches and events).
- Supporting user education through clear tutorials and infographics.
Tools
Figma, Illustrator, Photoshop, AI-based tools (Midjourney, Leonardo, Runway)
Discipline
Visual design, design research, brand identity,
Illustration, marketing design
Platform
Email Campaign, Banner, Popup Website, etc.
Platform Launch
Designed a flyer and email key visual to inform users about an upcoming platform launch, using AI-based tools to make the design more visually appealing and engaging, highlight key features and benefits of the new platform
Product Promotion
Designed a visual to showcase all product packages, highlighting key offerings and details to promote user engagement and sales
Email & WhatsApp Campaign
Created a campaign series for the upcoming platform launch, featuring designs for each module of the new platform. Designed two versions, landscape and portrait to accommodate both email and WhatsApp sharing
Infographic
Designed an infographic to visually communicate key platform features, making complex information more accessible and engaging for users
Event Socialization
Created a key visual to promote an upcoming socialization event, with the design aligned to the event title for clear and impactful messaging
